In 2017, a Destination Marketing Fund (DMF) was established to support event attraction and expansion in Prince Albert. Funds are generated through a levy which is applied to all hotels in Prince Albert based on their assessed value and used to support grant applications which:
- Increase visitors to the City and provide significant economic benefit for our community;
- Enhance the profile and visibility of the City of Prince Albert;
- Increase occupancy at our member hotels;
- Improve facilities through capital enhancements from large scale events.
Saskatchewan Tourism estimates that on average a provincial sports event can result in approximately $115 spent per visitor, per day. The combined economic impact these types of sporting events is estimated to result in millions in local spending annually when factoring in the spending of athletes and spectators that travel to Prince Albert to participate. This spending supports new and existing local businesses including restaurants, entertainment facilities, gas stations and hotels. These businesses in turn contribute property taxes which the City uses to support city amenities and services for residents.
Apply for Funding
Event organizers can apply for a DMF grant from one of four funding categories by submitting an application to the Administrator. Please review the Application Procedure and Grant Exemptions to learn more.
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New Event |
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For all new events or to host an existing event that has not been held in Prince Albert for at least three consecutive years. |
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Event Retention |
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For events that have a history of being held in Prince Albert and require financial assistance in order to remain in our City. |
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Growing an Existing Event |
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To expand an existing event that has a history of being held in Prince Albert. |
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Capital Enhancements |
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For events that require repairs or upgrades in order to host a specific larger scale event. Capital enhancements will be a legacy to the City as a permanent structure/fixture to remain for future users. |
Final Report and Reimbursement
When a grant application has been approved, the applicant receives 40% of the funds in advance. A final report must be submitted within 60 days of the event and approved by the Committee in order to receive the remaining 60% of the grant.
Full details on eligibility criteria, responsibility of applicant, application procedure and final report can be found by viewing the Destination Marketing Levy Policy.
To see upcoming meeting dates and learn more about the role of the committee, please visit our Destination Marketing Levy Advisory Committee page.
Please identify yourself when booking your accommodation at any of our hotels.
