The Destination Marketing Fund Grant Application is completed as per selected funding category application form and submitted to the Administrator.
The application is reviewed to ensure it is complete and meets the necessary criteria and any additional information / clarity sought.
Evaluation metrics are completed resulting in a funding recommendation.
The Destination Marketing Levy Advisory Committee has authority to approve grant applications up to $10,000. Applicants will be notified on the outcome of their application. If the application is approved, a Funding Agreement will be forwarded for execution.
The process for applications over $10,000: The Destination Marketing Levy Advisory Committee will review the grant submission and forward a recommendation and report to City Council for consideration. The applicant will be notified of the funding recommendation, date the funding request will appear before City Council for consideration and the process to appear as a delegation on the evening the funding request will be reviewed. Applicants are not required to appear as a delegation, but are encouraged to do so if they wish to raise public awareness of their event or if they desire an opportunity to speak directly to Council with regards to their event or their funding application.
Please note there is a deadline for requesting to appear as a delegation. Please contact the City Clerk's office at 306-953-4305.
Funding recommendations are reviewed by City Council at a regularly scheduled meeting with a decision typically made during the Council meeting. The applicant or a representative may be present at the Council meeting in which their funding request is being reviewed but is not called on to speak as part of the funding deliberations.
When City Council approves a Destination Marketing Fund Grant over $10,000, a Funding Agreement is to be signed. A Draft Funding Agreement is circulated to the applicant for review but is not binding until a decision is rendered and the Funding Agreement is signed by the Applicant and the Mayor and City Clerk.
40% of approved funds are advanced to the applicant.
Following the event, a final report is to be submitted by the applicant to the Administrator. The final report is reviewed and room nights verified. If actual room nights generated match or exceed projections, the final 60% approved grant is paid to the applicant. If the actual room nights generated are less than projected, the evaluation metrics is completed using actual room nights. If the new calculations generate a recommendation for funding that is lower than what was previously supported, final payment will be reduced accordingly.
Final payment is issued to the applicant following final report review by the Destination Marketing Levy Advisory Committee.