Media Releases and Announcements

Canadian Tire Jumpstart Charities and Local Foundation to Bring Inclusive Play to Prince Albert

By cityhr on 5/29/2018
 10,000 Square Foot Universally Accessible Playground a First for the City  

Prince Albert, SK (May 29, 2018) – In partnership with the City of Prince Albert, Canadian Tire Jumpstart Charities announced today that it will build a universally accessible playground in Prince Albert, Saskatchewan. The playground will be jointly funded by Jumpstart though its Inclusive Playground Project initiative and the Malcolm J. Jenkins Family Foundation Inc. supported by local Canadian Tire Dealer Malcolm Jenkins. The playground will be the first of its kind in Prince Albert and will set a new standard of inclusive play.

The playground announcement follows Canadian Tire Corporation’s unprecedented $50 million fundraising commitment over five years in support of Jumpstart Charities’ Play Finds A Way movement which focuses on removing accessibility barriers to sport and play. The playground structure will be a gift from Jumpstart and the Malcolm J. Jenkins Family Foundation Inc. to the City of Prince Albert.

“We are thrilled to partner with the City of Prince Albert and the Malcolm J. Jenkins Family Foundation to bring this universally accessible playground to life,” said Scott Fraser, President, Canadian Tire Jumpstart Charities. “This playground will allow for kids and adults of all abilities to enjoy play together.”

“The City is very excited to be a recipient of the new Jumpstart Inclusive Playground and we would like to thank Canadian Tire Jumpstart Charities and the Malcolm Jenkins Family Foundation for their financial commitments, “said Mayor Greg Dionne. “We look forward to the partnership and the amazing benefits this facility will bring to our community.

The Alfred Jenkins Field House will be undergoing an extensive site development project, which includes the inclusive playground, 2 basketball courts, 2 soccer pitches and parking lot expansions. The playground is anticipated to be completed in 2018 and a sample 3D rendering of the playground can be viewed here.

“I have been a part of this amazing community for 28 years and being able to contribute in a meaningful way brings me great joy,” said Malcolm Jenkins, Canadian Tire Dealer. “Our foundation is proud to help, in partnership with Jumpstart, to bring inclusive play to Prince Albert, leaving a lasting legacy in the city.”

Jumpstart’s Play Finds A Way movement will be a game changer in helping Canadian children overcome physical barriers to sport and play. The Play Finds A Way movement is made up of three distinct programs: the Jumpstart Inclusive Playground Project, Jumpstart Accessibility Grants and the Parasport Jumpstart Fund. The five-year, $50 million fundraising commitment from Canadian Tire Corporation, will allow Jumpstart to focus funding efforts towards accessible playgrounds, infrastructure and programming in order to provide access to play and sport for children of all abilities.



Canadian Tire Jumpstart Charities is a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation in order to provide inclusive play for kids of all abilities. With an extensive, national network of more than 1,900 Community Partners and nearly 300 local chapters, Jumpstart helps eligible families cover the costs of registration, transportation, and equipment, and provides funding to selected organizations for recreational infrastructure and programming. Supported by the Government of Canada through Sport Canada and the Canadian Tire Family of Companies, which includes Canadian Tire, PartSource, Gas+, Sport Chek, Atmosphere, National Sports, Sports Experts, Mark's and Canadian Tire Financial Services, Jumpstart has enabled 1.6 million Canadian kids and counting to get in the game since 2005. For more information, visit

Follow Jumpstart on Twitter and Facebook to learn about how the charity is giving kids across Canada a sporting chance.


For more information:

Leah Gaucher                                                               Derek Blais

Communications Manager                                             Recreation Manager

Canadian Tire Corporation                                             City of Prince Albert

647-924-2614                                                                306-953-4800                                  


Alfred Jenkins Fieldhouse

Corporate Communications
City of Prince Albert
1084 Central Avenue
Prince Albert, SK
S6V 7P3